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Jewelry with Soul — Designed to Tell Your Story

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About Boochu

We have created a line of jewelry that inspires you

Our curated collections are designed for those who don’t follow trends — they make their own. Every piece blends artistic expression, quality materials, and quiet confidence.
About our storeExquisite vintage flower tassel silver ear studs, with a unique design that adds an elegant atmosphere to the outfit, presenting a romantic scenery on the ear
Transparent acrylic crescent earrings are stacked with metal rings and worn on the ears, showing a fashionable transparent water-like texture in the light and shadow.Silver hammered earrings with a teardrop-shaped hollow hammered design, combining metallic luster with 3D texture, showing a retro and chic style when worn.
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The BooChu Philosophy

Artisan Craftsmanship

Each piece is carefully designed and crafted by our artists.

Limited & Meaningful

We release in small batches — no mass production, just purpose.

Eco-Aware Practices

Ethical materials and mindful production are at the heart of what we do.

Personal Connection

We design with intention, so your jewelry resonates with who you are.
Recent products

Feel like a queen with Boochu

Gold Chain
$50.00
Gold Chain
$50.00
Gold Chain
$50.00
Gold Chain
$50.00
Gold Chain
$50.00
Gold Chain
$50.00
Gold Chain
$50.00
Gold Chain
$50.00
Gold Chain
$50.00